Does Your Content Suck? 😉

Happy Friday! 😊

If you didn’t know yet, we live in a very content filled world. With the rise of Tik Tok, and just how much the creator economy has blown up, our minds are filled with content everyday.

Hell, sometimes without even realizing it. So why do I bring this up?

Well, because for us business owners, that’s becoming a challenge…I don’t care what business you have and what industry you think you’re in, because the winner will be the content business. “Brock what do you mean? I literally sell lawn mowers.”

Yes, so my point is if you want to scale your business like we all do, otherwise I’m probably not the newsletter for you, then you need to look at content.

Content brings awareness, and awareness brings potential customers, and then more content brings them to purchase. It’s kind of simple right? Haha No I know it’s not.

So how do I become a content business when I sell something that doesn’t relate?

Honestly, it’s kind of easy because most of your competitors probably don’t understand yet how to make Tik Toks and Instagram Reels effectively. Ya see, the old way to content for business was really high quality, polished photos, and really really polished expensive video ads and commercials. Good news for us small guys is that is dying 😅 and it’s cheaper in this new age.

Polished and expensive gets overlooked. Because it feels too “adsy”. Yes, that’s a word maybe. I’m going to explain a few ways that you can get noticed and some strategies you can try so that you can start killing the content game!!

Be Unique & Be You!

So many brands try to copy and imitate what they’ve seen. And yes it’s easy but here’s the issue…the comments will say “Looks like “blank”” And now you’re just the non-innovative account that gets all hate comments.

With video, you have to find something that is unique to your brand! Something that stands out. Something that when people are scrolling at 100mph, they recognize you.

For Scrub Daddy, it’s the giant Scrub Daddys!

For me, it’s “Will it fit” with me sitting at my desk!

Well how do I find “my thing”??

In the beginning you are going to have to try some different ideas and see what may resonate with people. Now you can still look at other accounts and get ideas, but make it YOU!!

So post, post, post, analyze the data, and see what people like!

You will know!

THE FIRST THREE SECONDS

We are all scrolling zombies. We see so much shit content that we just scroll and scroll.

So the first 3 seconds are everything. How do we get someone to stop. This is why Mr. Beast is so big on Youtube and now every platform. Go look at his first 3 seconds.

Whether it’s curiousity or something shocking, or responding to a crazy comment, you have to learn how to grab people. That’s how you get views, shares, and feed the algorithm to show more people.

Why did this video get 18.2M views?

Look at the comment…it sparks the user to stop and ask themselves if it’s really going to fit everything. In the scene, they can see different sized cans and bottles so they have to watch to see if it actually works.

View time is critical as well to great content. This video was over 60 seconds long which is long in this world. But that brings me to my next point…

EVERY NEXT 3 SECONDS

We have the world’s shortest attention spans so if you aren’t thinking about every next 3 seconds of your video, we scroll past.

I mean it could be just the smallest little segment of boringness and the video is done.

The entire video has to be action packed, engaging, and keep the user intrigued the entire time. Algorithms love view time and they will push content more and more if they see that.

HOW OFTEN DO I POST? I HAVE A BUSINESS TO RUN

Yes, if you’re a founder, it’s really freaking hard to post a shit ton of content and really be consistent. I’m going to let you know how I do it so that you can copy if you want!

• Write Down All Ideas For Videos For A Week (30-40 ideas)

• Block out 4-5 hours 1 day to batch create all videos or almost all

• Don’t edit until after you finish all videos

• Save to Tik Tok drafts (or whatever platform you like most)

• Post 2-3 per day using trending hashtags & sounds

• My virtual assistant then takes the Tik Tok and pastes the link into snaptik.app to remove watermark

• Posts that video to IG Reels, FB Reels, Youtube Shorts, Snapchat Spotlight

• Rinse & Repeat Every Week

With this process, I have to post the video in 1 spot…then we populate it everywhere else and it’s really working. My IG Reels and Youtube Shorts are getting anywhere from 15K-30K views consistently.

I love YouTube Shorts because it’s also part of Google Search Engine so it only helps SEO and awareness that much more.

But it doesn’t take a lot of work to publish a bunch of content. Just find your focus on one platform and make it work for every platform. Every single platform is pushing organic video now so just get after it.

HOW DO I TAKE IT TO THE NEXT LEVEL?

I’m going to be honest, I’m still working on the next level lol It’s not easy to be a content focused business when you have a million other things. So what are other forms of content that I do that help push the brand?

• LinkedIn posting

• This Newsletter

• Frost Buddy podcast

That last one in my opinion is huge because of the rise of short form video. I do a podcast nearly everyday, and I video it as well. It could be business, fitness, Frost Buddy, etc. It’s more of a personal branding than anything.

Here’s the process:

• Post Podcast

• Virtual assistant downloads and publishes it

• Virtual assistant then uploads it to a Google Drive folder

• Video Editor now splices that podcast into 5-10 short clips of me talking

• Virtual assistant posts to Tik Tok, IG, FB, Youtube, & Snapchat

• Virtual assistant posts full podcast to Youtube

Now look at how much content that is from 1 podcast episode.

But Brock, this has nothing to do with your business.

In the world we live in, the largest businesses are soon to be from the largest content creators. Look at Mr Beast, Kylie Jenner, Kim Kardashian, Logan Paul, Nelk Boys…all will have billion dollar businesses solely because of content.

If you can also generate a large personal brand and loyal following, you can start to take over the world. It doesn’t take that large of a following either.

And guess what happens, when you have millions of followers, your advertising dollars are $0!!!

That is incredibly insane. Think about that profit just because you put content first.

LET’S WRAP IT UP

So when it comes to content, I’m no expert. I have 344K followers on Tik Tok and everywhere else I’m pretty small. But I learn and I watch massive creators and what they are doing. YOU can do it too. You just have to find your niche and publish content consistently.

Everyone starts small! Mr. Beast has 0 followers at one point!

Just be creative and actually have some strategy behind what you’re putting out there.

Content is one of the most important things you can do, don’t let some old school fart tell you otherwise. They’re wrong.

It’s a new world and if you want to scale, hopefully this has helped spark some ideas or motivation!!

As always

Don’t forget to:

Connect with me on LinkedIn

https://www.linkedin.com/in/brockmammoser

Subscribe to my podcast:

Follow me on Tik Tok

https://www.tiktok.com/@frostbuddy?_t=8W7XvSAVlZG&_r=1

Have a great weekend 😊