How To Build A Killer Facebook Group For Your Brand!

How To Build A Killer Facebook Group For Your Brand 🙌

Based on my posts this week, a lot of you want to build a Facebook Group but don’t really know how.

I figured I’d take this week to help founders build an awesome, active group that can be profitable as well!

Why should you build a Facebook Group & what are the benefits??

I built this group so that I could have another channel where I own the audience. Paying for ads and software is so expensive in 2023. If you could have 100K people in a group that you can chat with and market to for free, how would that help your business? 😃

So if I could restart Frost Buddy, the first thing I’d do is set this group up to have it ready and start funneling customers to it. Why? Well I’ll get to that, but it has become sort of a cult in our world and I’m hoping to help you do the same.

Now there are soooo many benefits, but first things first. Most founders don’t do this & why? “I don’t have the time”. Well that’s bullshit. These are your best customers. They drive the business. Making the time to be as active as possible is crucial.

So Why Should I Build A Facebook Group For My Brand?

Now, list out 4-5 other reasons people don't learn How To or struggle to make actionable progress.

• Customer Loyalty

• Easy Communication With Customers

• New Product Ideas

• Ideas For Company Direction / Customer Experience

• More Money!

Ok, if you don’t have one or yours sucks, that’s okay! In July, I didn’t even have a group and now I have 14.5K members 🫣 It’s possible!

Here's how, step by step:

Step 1: Let’s Build The Group!

We can’t have a group if we don’t build one lol So with your Facebook account, go into facebook groups and create a group!

Next, we just need to have a nice name for it and a header photo! I chose Frost Buddy VIP group because I’m really creative! 😂

Now time to set the rules! THIS IS IMPORTANT! Customers will want to come and complain. Mine do allll the time. So setting ground rules so you can kick people out is crucial. This is a fun group. People want to share the brand and their experiences. Feel free to copy my rules.

And now you have set up your group! Next step, how the hell do we grow it or get people in??

Step 2: Initial Launch Of Facebook Group!

This is usually the hard part for most. I’ll make it easy. ( I hope )

Initially, we need a big launch. Odds are you have the following:

• Email List

• SMS List

• Social Media Followings

So we are going to use that!

First we have to incentivize people to join! So you need to think, what will get people in?

For me, here were my incentives and still are!

• One Time 15% Off Discount Code

• Votes On New Colors

• Have A Say In New Products

• Weekly Giveaways

• Access To Me (this is most important)

You’re like, “Brock that doesn’t seem like much”. But here’s the thing. People love to be a part of a company growing. They love to get a say in what comes next, and they love when I use their ideas.

So now we have our incentives, time to launch!

I set up 2 email campaigns & 2 SMS campaigns that were strictly about this group.

I had 2500 members day 1 🔥 You can too!! Just make the campaigns personal, explain that it’s your VIPs and it’s all about brand love and fun.

Next steps are to make posts on all of your social media to get whoever else you can get! I would also say to weekly post on stories about it as well.

So now what do we do?

Now, we implement those campaigns and make them automated flows.

You should have email & sms flows. (If not, please let me know haha)

In your post purchase flow, I prefer in the Thank You For Purchasing Email & Text, give the customer an exclusive offer to join your VIP group. Now, it’s a never ending lead generation machine for the group.

One other tip you could try is in the 4th or 5th email of your welcome flows. I make it a text only and really highlight the 15% off.

And that’s it :) That’s really all I’ve had to do to grow this group consistently!

Okay, well there’s one more thing. We probably need to manage the group 😂

Step 3: Finally, Let’s Manage This Crazy Active Group!

Most people ask how to manage this beast? Well, BE ACTIVE!!

In the last 30 days, I’ve posted basically twice per day and look at the comments. Over 10 comments a day. Make everyone feel seen & heard!

Now what kind of posts am I making? It’s all sorts of things. Here are some ideas

• Polls (let people vote new colors, new products, suggestions)

• Product Updates (maybe a new release or a pre order)

• Addressing mass issues like maybe a fulfillment delay

• New Product Idea post - let people comment 

• Giveaways 

• Personal Life! - yes, they love it! 

• Appreciation posts 

• Funny shit 

Here’s some examples of some of the above so you can have an idea! 

The key is to make sure you comment as much as possible! Even if it’s “Love It”. Make em heard! 

So you’re a Facebook Group expert at this point! Now all there is left to do is the not fun part, which is managing the negativity! 

You’re a business, people will have product issues, missing order, etc. 

You will tell them to email customer service or get kicked out, but they will still send complaints. 

The pro of this is you do see problems and issues to address with your team. 

The con is no one wants to just see complaints in a group so what do we do? 

Bring 1 customer service team member into the group as the brand account (you should be in with your personal account)

When you see problems, screenshot, send to your customer service, and then delete the post right away. This keeps your feed clean and others happy! 

Also, when you get large enough, you will have die hard fans willing to be a moderator. Just message with them, get a feel for them, & if they already moderate other groups, let them do yours too! Basically gives them the ability to remove posts and comments so you don’t always have to be on! 

& then frequently make posts explaining that it’s a group for fun and to please email! 

Whooo, that was a lot!! But it will pay off! 

Let’s Recap! 

• Build 

• Create Incentives

• Launch Campaigns

• Launch Automated Flows

• Set Rules & Expectations

• Actively Post & Comment

• Manage 

• Remove Negativity & Keep It Fun

Alright, that’s all I got! I really hope this helps build your killer group! If you know other founders that would get value please send this to them! 

Also don’t forget to hit the subscribe button! 

Follow me on Linkedin & Twitter too for more info on entrepreneurship 

Maybe check out Youtube too lol Til Next Week 👊

Brock Mammoser 🍻 Have A Great Weekend!